From Passion to Partnership – Making Motorsport Accessible to Everyone!
When Small Businesses Experience Big Moments
In the TV2 documentary series “The Dream of Le Mans,” viewers are invited behind the scenes to follow Asger Horn Radsted and Palle Birk Nielsen in their preparations for the world’s toughest motorsport race. The first two episodes are already available on TV2 Play – and as a sponsor, you have the opportunity to become part of the story for just DKK 25,000 per year.
A unique community uniting academic insight, high performance, and unforgettable experiences
TV2 journalist Michael Andersen writes about the documentary:
…because it contains all the elements that make a documentary both captivating and inspiring. The story has a universal appeal: the dream of overcoming challenges, defying the odds, and pursuing a passion — regardless of age, background, or experience.
It is a journey filled with humanity, excitement, drama, and hope — a journey audiences can easily see themselves in.
…In short, this journey is about far more than racing — it is a story about life, passion, and the strength found in never giving up.
It’s the kind of story that brings people together in front of the screen — and stays with them long after the credits roll.
That’s why our story is unique - watch the video!
The sponsorship package represents just one aspect of a broader initiative. Our path toward Le Mans differs fundamentally from that of other drivers, as we are currently in the process of building the necessary foundation.
What sets our approach apart is the interplay between two dimensions: a narrative dimension — where motorsport serves as a catalyst for fundamental research into youth well-being — and a strategic dimension, represented by the business model that enables the project’s realisation.
A sponsorship community built on knowledge, connections, and momentum
Our offering to sponsors also stands out significantly, as the entire concept is built on a fundamentally different approach that sets it apart in both form and content. At the core is the ambition to create a community where professional knowledge is shared in an engaging and accessible way, where relationships can grow, and where participants gain unique experiences — often with motorsport as the setting.
The academic component is led by legal lecturer and experienced speaker Palle Birk Nielsen, who contributes with his own presentations while drawing on experts from his extensive professional network. Complex knowledge is delivered with high academic rigor and in a way that is both relevant and accessible. Participants gain insights into legal challenges, innovation, the psychology of leadership, as well as practical tools for sales and business development.
The sporting dimension is led by Asger Horn Radsted — Danish karting champion, World Championship participant, and active driver and coach with the VG Pro team. He brings the energy of motorsport to life through professional insights, practical techniques, and, not least, the opportunity for participants to test the theory on the track, where speed and adrenaline complete the experience.
We look forward to hearing from you. Should the concept spark your interest, we invite you to join a journey that reaches far beyond the world of motorsport and conveys a sense of belief and hope to everyone who follows along. Whether through media such as TV2, a sponsorship collaboration, or our educational programmes, our aim is to share a passion where the seemingly impossible is explored as the art of the possible — and where strong networks and inspiring learning form the foundation for collective growth.
As a sponsor, you become part of a journey where the seemingly impossible is explored as the art of the possible.
A unique opportunity for major EU-funded companies:
Exceptional, long-term conceptual exposure to a high-priority consumer segment of approximately 50 million individuals.