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A story of courage, passion, and humanity – more than just racing!
This story transcends cultural, social, and socio-economic boundaries, becoming a universal narrative that speaks to something everyone can relate to: the dream of overcoming challenges, defying all odds, and pursuing a passion.
The concept is not only inspiring but also firmly grounded in extensive and valid data, underscoring its legitimacy and potential, according to the Ipsos survey.
In short, this story is about much more than racing. It is a journey filled with humanity, excitement, drama, and hope, giving the audience a chance to reflect on their own goals and dreams within the narrative – a story that brings people together across differences and stays with them long after the TV is turned off.


DENMARK
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